Amtower & guest Paul Gillin discuss Gillin’s book, The New Influencers and The Secrets of Social Media Marketing. Gillin, a columnist for BtoB magazine and popular speaker and consultant, discusses various aspects of leveraging social media for corporate growth. Among the topics discussed are mapping out a corporate social media strategy, picking which tools are most germane for that strategy, and developing content for each platform.
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.