The concept of content

September 9, 2013 — This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, managing partner of the marketing and branding firm Hinge, on all facets of content.

Topics include:

  • what is content
  • how to develop content
  • content formats available
  • how and where to share content
  • the role of content in thought leadership

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.