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Bob Laclede, vice president of Channels for the immixGroup, joins host Mark Amtower to discuss how his organization is helping channel participants do more busi...
November 3, 2014 — This week on “Amtower Off Center”, host Amtower interviews Bob Laclede, VP of Channels for the immixGroup.
Topics include:
- why manufacturers prefer channel managers as opposed to selling direct to the feds
- the role of aggregators like immixGroup
- why both VARs and manufacturers need access to multiple contracts to succeed
- how and why VARs must differentiate themselves to succeed
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Amtower Off Center
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