Content marketing in business to government

December 22, 2014 — This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of and PropLIBRARY, on using content marketing in B2G.

Topics include:

  • content marketing for contractors as an extension of relationship marketing
  • content marketing as a way to influence the RFP
  • using content as a way to interact instead of sending capabilities statements
  • LinkedIn as a content delivery vehicle
  • using content to define issues and offer solutions
  • understanding that content marketing is not a job to hand off to newbies and interns

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