Marketing to the federal government

April 13, 2015 — This week on “Amtower Off Center”, host Mark Amtower interview Lisa Dezzutti and Monica Mayk of MarketConnections, on the changing landscape of marketing to the government.

Topics include:

  • the top marketing challenge- finding and reaching decision makers
  • what media are best for contractors to reach and influence Feds
  • the disconnect between what feds want to see and what marketing materials contractors produce
  • how shrinking Federal budgets impact marketing
  • the rise of content marketing and which content delivery tools have the most impact