Marketing research for the B2G market

Head shot of Monica Mayk
Monica Mayk, VP of Client Services, Market Connections Inc.

This week on “Amtower Off Center” , host Mark Amtower interviews Monica Mayk, VP of Client Services for Market Connections Inc., regarding their research as to what works in B2G marketing.

Topics include:

  • the role of media in marketing
  •  the growing power of content marketing
  •  thought leadership
  •  social networking
  •  the widespread use of mobile devices and why marketers need to understand this
  •  the continuing role of targeted events in the government market

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