Marketing research for the B2G market

Monica Mayk, vice president of Client Services for Market Connections Inc,, joins host Mark Amtower to discuss thought leadership, content marketing and the rol...

Head shot of Monica Mayk
Monica Mayk, VP of Client Services, Market Connections Inc.

This week on “Amtower Off Center” , host Mark Amtower interviews Monica Mayk, VP of Client Services for Market Connections Inc., regarding their research as to what works in B2G marketing.

Topics include:

  • the role of media in marketing
  •  the growing power of content marketing
  •  thought leadership
  •  social networking
  •  the widespread use of mobile devices and why marketers need to understand this
  •  the continuing role of targeted events in the government market

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