The Art of War for Small Business

This week on Amtower Off Center, host Mark Amtower interviews small business expert Becky Sheetz on applying the principles of Sun Tzu from her book: "The Art o...

Head shot of Becky Sheetz
Becky Sheetz

This week on “Amtower Off Center”, host Mark Amtower interviews small business expert and Jiu Jitsu Grand Master Becky Sheetz  on applying the principles of Sun Tzu from her book: The Art of War for Small Business.

Topics include:

  •  the advantages and disadvantages of being a small business
  •  understanding your company and your market position
  •  defining your core competency
  •  learning more about your competition
  •  when and why to form alliances

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Amtower Off Center

Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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