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New rules of marketing & PR
Best selling author David Meerman Scott joins host Mark Amtower on this week's Amtower Off Center to discuss his book "The New Rules of Marketing and PR" which ...
This week on “Amtower Off Center”, host Mark Amtower interviews best-selling business author and speaker David Meerman Scott. Scott’s The New Rules of Marketing and PR just went into its 6th edition.
Topics include:
- the power and reach of web 2.0 tools and tactics
- the long tail of the web
- how good content can drive traffic for large and small companies
- how to leverage newsjacking
- sonic branding
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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