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Inside the buyer’s brain
What are the challenges facing subject matter experts in the government market? Find out when Lee Frederiksen, managing partner of Hinge Marketing, joins host M...
(This show originally aired on December 10, 2018)
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This week on Amtower Off Center, host Mark Amtower interviews Lee Frederiksen, managing partner of Hinge Marketing on the elements and activities of being a subject matter expert.
The discussion revolves around a newly released study, “Inside the Buyer’s Brain”.
Topics include:
- the difficulty in maintaining brand equity and awareness for SMEs
- how SMEs are found by clients and prospects
- what buyers are looking for when they hire SMEs
- how more buyers are placing importance on retaining SMEs
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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