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Unlocking the power of podcasts
Robert Shea of Grant Thornton and Kurt Schneid of Brand Ready Media, joined host Mark Amtower on this week's Amtower Off Center, discuss how to leverage podcast...
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This week on Amtower Off Center, host Mark Amtower interviewed Robert Shea, host of FedHeads and a principal at Grant Thornton and Kurt Schneid, executive producer at Brand Ready Media on the re-emergence of podcasts as a viable marketing tool.
Topics include:
- why podcasts have become more popular, including ease of use and mobility
- the cost of entry for podcasting
- how to leverage podcasts to build brand
- information as bite-size chunks
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