The evolution of GovCon marketing

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Head shot of Aileen Black
Aileen Black

This week on Amtower Off Center, host Mark Amtower interviewed industry executive and icon Aileen Black. The discussion is a wide-ranging look back at how marketing tools have evolved and how new tools and venues continue to morph the way marketers help their companies get the message out.

Topics discussed include:

  • Tools and tactics Aileen used at different companies (Data General, Oracle, VMWare)
  • Major shifts in marketing tools from the 1980s to present- from snail mail to instant communication
  • Aileen’s thoughts on the Hinge Marketing 2019 High Growth Study of professional service companies

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.