Recent trends in GovCon marketing

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Group photo of Chidester and Amtower
Brian Chidester and Mark Amtower

This week on Amtower Off Center, host Mark Amtower discussed GovCon marketing tends with Brian Chidester of OpenText.

Topics included:

  • Brian’s background in GovCon marketing, which includes stints at IHS, immixGroup, Monster and Appian,
  • Trends in digital platforms, especially LinkedIn,
  • Brian’s volunteer gig as a mentor at Government Marketing University, and
  • Events as a perpetual part of the marketing plan.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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