Recent trends in GovCon marketing

Brian Chidester of OpenText, joins host Mark Amtower on this week's Amtower Off Center to discuss current trends in GovCon marketing, including how events and d...

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Group photo of Chidester and Amtower
Brian Chidester and Mark Amtower

This week on Amtower Off Center, host Mark Amtower discussed GovCon marketing tends with Brian Chidester of OpenText.

Topics included:

  • Brian’s background in GovCon marketing, which includes stints at IHS, immixGroup, Monster and Appian,
  • Trends in digital platforms, especially LinkedIn,
  • Brian’s volunteer gig as a mentor at Government Marketing University, and
  • Events as a perpetual part of the marketing plan.

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