The Age of Influence!

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Head shot of Neal Schaffer
Neal Schaffer

This week on Amtower Off Center, host Mark Amtower interviews author and consultant Neal Schaffer on his new book, The Age of Influence.

Topics include:

  • what is influencer marketing?
  • what constitutes an influencer?
  • are SMEs influencers?
  • how can you identify and work with influencers in your market niche?
  • how can you develop your own influencer position?