The new rules of marketing and PR

Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

This week on Amtower Off Center, host Mark Amtower interviewed social media author and speaker David Meerman Scott as the 7th edition of his book “The New Rules of Marketing and PR” comes out.

Head shot of David Meerman Scott
David Meerman Scott

Topics for this discussion included:

  • The continuing and expanding influence of web 2.0 tools,
  • How these tools can be used for PR and damage control,
  • Getting your content noticed,
  • The expanding role of video and podcasts, and
  • The rise of influencer marketing.