Developing content while minding your ROI

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Head shot of Christopher Parente
Christopher Parente, founder, StoryTech Consulting

This week on Amtower Off Center, host Mark Amtower was joined by Christopher Parente of StoryTech Consulting for a discussion on developing and deploying content while keeping your return on investment in mind.

Topics include:

  • pros and cons of gating content, including when to do so;
  • understanding what stage of the procurement funnel the content is designed for;
  • designing your “follow up” strategy up front
  • determine what content on your site is most popular; and
  • using un-gated content to lead to the gated content.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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