Developing content while minding your ROI

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This week on Amtower Off Center, host Mark Amtower was joined by Christopher Parente of StoryTech Consulting for a discussion on developing and deploying content while keeping your return on investment in mind.

Topics include:

• pros and cons of gating content, including when to do so;
• understanding what stage of the procurement funnel the content is designed for;
• designing your “follow up” strategy up front
• determine what content on your site is most popular; and
• using un-gated content to lead to the gated content.

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