Amtower Off-Center

A strategic approach to marketing

Mark Amtower

December 8, 2020 7:19 am

< a min read

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Adam Vasquez, CEO, Merit

This week on Amtower Off Center, host Mark Amtower interviewed Adam Vasquez, CEO of Merit and author of “Toothfish: The Origins of Markets.” The interview revolved around Adam’s book and the topics include:

Market invention
Identifying market opportunities through trend analysis and other sources
Researching customer pain points
What is wrong with mirroring your competitors, and
Identifying mega-trends.