A strategic approach to marketing

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Adam Vasquez, CEO, Merit

This week on Amtower Off Center, host Mark Amtower interviewed Adam Vasquez, CEO of Merit and author of “Toothfish: The Origins of Markets.” The interview revolved around Adam’s book and the topics include:

  • Market invention
  • Identifying market opportunities through trend analysis and other sources
  • Researching customer pain points
  • What is wrong with mirroring your competitors, and
  • Identifying mega-trends.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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