A strategic approach to marketing

What is market invention and how can it be used to grow your business? Find out when Adam Vasquez, CEO of Merit joins host Mark Amtower on this week's Amtower O...

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Adam Vasquez, CEO, Merit

This week on Amtower Off Center, host Mark Amtower interviewed Adam Vasquez, CEO of Merit and author of “Toothfish: The Origins of Markets.” The interview revolved around Adam’s book and the topics include:

  • Market invention
  • Identifying market opportunities through trend analysis and other sources
  • Researching customer pain points
  • What is wrong with mirroring your competitors, and
  • Identifying mega-trends.

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