The rise of ‘relevance’

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This week on Amtower Off Center, Lee Frederiksen, managing partner of Hinge Marketing, joined host Mark Amtower to discuss the rise of relevance and its importance in high growth professional services companies.

Headshot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

Topics discussed included :

  • How important are you to your clients and what are the prospects for their pressing business issues?
  • How does being relevant impact your growth?
  • How do you best determine what is relevant to your clients and prospects, and
  • The power of thought leadership in GovCon.

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Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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