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The benefits of attraction marketing
Influence Builder Founder and CEO Danielle Clark joined host Mark Amtower on this week's Amtower Off Center for a wide-ranging discussion on attraction marketin...
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B2B influencer and “digital disrupter” Danielle Clark joined host Mark Amtower on this week’s Amtower Off Center for a wide-ranging discussion on attraction marketing.
Topics discussed include:
- What is attraction marketing?
- The difference between regular “push” marketing and attraction marketing.
- Building an influencer/ SME market position.
- Using buyer personas and building messages for them.
- Leveraging LinkedIn for attraction marketing.
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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