The benefits of attraction marketing

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Danielle Clark, founder & CEO, Influence Builder

B2B influencer and “digital disrupter” Danielle Clark  joined host Mark Amtower on this week’s Amtower Off Center for a wide-ranging discussion on attraction marketing.

Topics discussed include:

  • What is attraction marketing?
  • The difference between regular “push” marketing and attraction marketing.
  • Building an influencer/ SME market position.
  • Using buyer personas and building messages for them.
  • Leveraging LinkedIn for attraction marketing.

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