Market Chat

  • Episode 4: Best practices for promoting a more robust dialogue with public affairs officers

    In this episode of Market Chat!, we will hear from three federal public affairs officers and one general counsel’s office representative on how they decide requests they receive from government marketers for official statements, testimonials, government speakers, case studies, use of agency logos, and more.

  • Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

    In this episode of Market Chat!, we will hear how federal acquisition officials are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process. Our guests will be three senior-level procurement executives who oversee large federal procurement programs.

  • Episode 2: Tips From The Pros For Strengthening Your Government Marketing

    Four leading government marketing pros offer tips and insights on how to strengthen your government marketing efforts. Topics include events, budgets, brand vs. lead gen, GAIN 2016, mentoring, and more.

  • Episode 1: Insider Tips For Marketing to Senior Government Executives

    Do you ever wonder how your marketing efforts are connecting with your government customers? Hear from 5 former federal senior IT and acquisition executives what marketing tactics work and don’t work only on “Market Chat” – a new program brought to you by Government Marketing University “Market Chat’ brings clarity to the clutter in government marketing.