His show has averaged 222,000 viewers this year, down slightly from 2021, the Nielsen company said. For the last three months of 2020, “The News with Shepard Smith” had 280,000 viewers.
By contrast, Fox News’ Jesse Watters had 3.4 million viewers in the same time slot on Tuesday and MSNBC’s Joy Reid had 1.3 million, Nielsen said.
Smith was lured to CNBC by previous chief executive Mark Hoffman. But Hoffman was replaced in September by KC Sullivan, who announced Smith’s exit in a memo to staff on Thursday.
“I believe we must prioritize and focus on our core strengths of business news and personal finance,” Sullivan wrote.
He said a business news show will launch in the same time period early next year, but offered no other details.
The CNBC chief said that “at a time when misinformation and disinformation is rampant, ‘The News’ succeeded in providing audiences with the clearest understanding of the facts.”
Smith worked at Fox from its inception in 1996 until 2019, quitting after a run-in with Fox’s ascendant opinion host, Tucker Carlson. For several years he had anchored a 7 p.m. show on Fox, but it had been moved to the afternoon.