Agency websites can sometimes be overly complex with technical language, which can make it difficult for a visitor to comprehend the information the agency is trying to convey. To address this problem, the VisibleThread Website Index recently used four criteria to measure complexity and readability of government websites.
Fergal McGovern, Visible Thread’s CEO, spoke to the Federal Drive with Tom Temin and Amy Morris about which agencies lead the pack and which ones have room to improve the clarity of their websites.
The VisibleThread Website Index employed four criteria — readability, passive language, long sentences and word complexity density — to determine how clear a website is.
Tom Temin is the host of The Federal Drive, 6 a.m.-10 a.m. on 1500 AM in the Washington, D.C. region and online everywhere.
Tom also writes a weekly commentary. Subscribe to Federal Drive's daily audio interviews on iTunes or PodcastOne