From sly celebrity endorsements on social media to misleading “green” marketing gambits to phony third-party certifications — the Federal Trade Commission is looking forward to a busy year. FTC has made it a priority to ensure marketers aren’t using deception to take in gullible consumers. Tom Pahl, acting director of the FTC Bureau of Consumer Protection, joined Federal Drive with Tom Temin to provide more details on the agency’s goals.
Tom Temin is the host of The Federal Drive, 6 a.m.-10 a.m. on 1500 AM in the Washington, D.C. region and online everywhere.
Tom also writes a weekly commentary. Subscribe to Federal Drive's daily audio interviews on iTunes or PodcastOne