We've got a critical shortage of qualified individuals who have the understanding of all the different pieces of identity management, not just the actual technology itself, but the policy involved, and how that relates in the challenges in being able to implement that across all these spaces. So what that means is everyone just doing it on their own and their own solution. It's just not viable. We just don't have the qualified personnel to do it. That's why shared services, and that's why cloud service providers are so critical. When we say this look, we can centralize the kind of security and the personnel with the expertise, and then you can work with us and it will be easily deployed. And oh, by the way, because we're going to reduce a lot of that administrative overhead on you, you're not going have to worry about actually managing the data centers, you don't have to worry about all of the backend uplift, that frees up some of your administrators to be able to go off and work on other tasks.
Cyber Security Architect, Public Sector, Cisco