CANBERRA, Australia (AP) — The Australian government said on Friday it plans to give Google and Facebook three months to negotiate with Australian media businesses fair pay for news content.
In releasing a draft of a mandatory code of conduct, the government aims to succeed where other countries have failed in making the global digital giants pay for news siphoned from commercial media companies.
Google said Australia’s draft code was a heavy-handed step that could impede the digital economy.
Treasurer Josh Frydenberg said Google and Facebook would be the first digital platforms targeted by the proposed legislation but others could follow.
“It’s about a fair go for Australian news media businesses, it’s about ensuring that we have increased competition, increased consumer protection and a sustainable media landscape,” Frydenberg said.
“Our hope was that the code would be forward thinking and the process would create incentives for both publishers and digital platforms to negotiate and innovate for a better future, so we are deeply disappointed and concerned the draft code does not achieve this,” Silva said in a statement.
“Instead, the government’s heavy-handed intervention threatens to impede Australia’s digital economy and impacts the services we can deliver to Australians,” Silva added.
Facebook Australia and New Zealand managing director Will Easton said in a statement his company was reviewing the code to “understand the impact it will have on the industry, our services and our investment in the news ecosystem in Australia.”
Frydenberg said the motive was not to protect Australian businesses from competition or disruption but to ensure they are paid fairly for original content.
The conservative government is pushing ahead with the changes after the pandemic created an advertising revenue crisis for many Australian media companies.