Hubbard Radio Washington DC, LLC. All rights reserved. This website is not intended for users located within the European Economic Area.
BUÑOL, Spain (AP) — Some 15,000 people, including many tourists, pasted each other with tomatoes Wednesday as Spain’s annual “Tomatina” street battle took place in the eastern town of Buñol.
Workers on trucks tipped 120 tons of overripe tomatoes into the main street of the town for participants to throw.
The street fight leaves both the street, its houses and participants drenched in red pulp.
Tickets for the festival start at 12 euros ($13).
How can agencies better reach underserved populations as we head into open season? Join Jory Heckman on Oct. 4 as he discusses tools and analytics to improve the customer experience with TransUnion's Scott Straub. Register today!
The town hoses down the area and the revelers shower off within minutes of the hourlong noon battle finishing.
The festival, held on the last Wednesday of August, was inspired by a food fight between local children in 1945 in the town, located in a tomato-producing region.
Media attention in the 1980s turned it into a national and international event, drawing participants from every corner of the world.
Participants use swimming goggles to protect their eyes and usually dress in T-shirts and shorts.
The party is ranked by Spain as an international tourism attraction.
© 2023 The Associated Press. All rights reserved. This website is not intended for users located within the European Economic Area.