The 2024 High Growth Study

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge’s latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.

Elizabeth Harr, managing partner, Hinge Marketing

Topics discussed include:

  • What is high impact marketing and the shift in recent years of the major components
  • The content priorities of high growth firms: generating content, differentiation and social media marketing
  • Marketing spend declining slightly, but high growth firms remain steady
  • Outsourcing key areas that all companies don’t have in-house, including website design, graphics, SEO and video production