The Army tries a new tactic to fill its pipeline with future officers

Each generation brings new recruitment challenges for the Army. That’s why the Army is constantly seeking fresh messages to deliver through its marketing channels. Maybe you remember “Be All You Can Be” or “The Army of One.” Federal Drive host Tom Temin talked about the latest recruiting challenges and the Army’s newest marketing campaign, with Maj. Gen. Alex Fink, the Chief Marketing Officer for the U.S. Army.