Video conference calls might be limiting your creativity

The zeitgeist of the past two years could well be embodied by the video conference call. These virtual conference rooms have become the principal way groups communicate with so many people teleworking or still wary of COVID. Now a detailed academic study shows that the video meeting format limits creativity relative to how many ideas people come up with when they meet in person. Federal Drive host Tom Temin went in serach of the details by talking with the study’s principal author Melanie Brucks, assistant professor of marketing at Columbia University.