LONDON (AP) — Some advertising for bookmakers will disappear from live broadcasts of sports in Britain from next year.
The Industry Group for Responsible Gambling says from the summer of 2019 a “whistle to whistle” ban on betting advertising will apply to all live sports — apart from horse and greyhound racing — televised before 9 p.m.
Betting adverts must stop five minutes before the event starts and only resume five minutes after the conclusion. Bookmakers will also be prevented from sponsoring sports show before 9 p.m.
But betting adverts can still appear within a sports arena, as they do around fields at Premier League games flashing the in-game odds.