“We’re proud to be the first participant in the Play for Justice initiative, which is shining a bright light on the unique issues facing incarcerated people in communities around the country,” Kings owner Vivek Ranadivé said in a statement. “Sports franchises have a unique opportunity to bring about positive change.”
He noted the Kings and Milwaukee Bucks in the last year brought together leaders from the two cities to share ways of combating social injustices. The Kings will visit the Bucks on Feb. 10 for the second installment of that Team Up for Change program.
The Bucks will host the next Play for Justice event later this month. The NBA and WNBA plan to host more such events next year.
“With the support of the players involved in Play for Justice, we are taking our message of humanizing system-impacted people far and wide,” former California inmate Adnan Khan, a Represent Justice co-founder, said in a statement.