NEW YORK (AP) — The ageless Tom Brady is due a thank you note from NBC.
The Tampa Bay Bucs quarterback helped the network to a smashing audience of 24.8 million viewers for the NFL kickoff game, where he took on and defeated the Dallas Cowboys. That’s up from last year’s season opener, which reached 19.3 million.
It was a less attractive matchup for the season debut of “Sunday Night Football,” where the Chicago Bears and L.A. Rams were seen by 17.6 million. That’s down from the 2020 season debut of the Sunday night franchise, seen by 18.9 million.
Two prime-time football games led NBC to a weekly ratings win, as it averaged 7.8 million viewers. CBS had 3.5 million viewers in prime time, ABC had 3 million, Fox had 2.4 million, Univision had 1.4 million, Ion Television had 1.12 million and Telemundo had 1.06 million.