According to the PWHL’s newly launched account on X, the social media platform previously known as Twitter, the teams will be based in the New York tri-state area, Minnesota, Boston, Toronto, Montreal and Ottawa. Each market had an account with an @PWHL prefix. The sites just happened to be the only six accounts @theofficialpwhl is currently following.
All six markets were among the eight potential sites provided to The Associated Press by three people involved in discussions — with the other two sites mentioned as Washington, D.C. and London, Ontario. The people spoke to The AP on condition of anonymity because those conversations were private and no announcement had been made.
The PWHL is scheduled to formally announce its inaugural six franchises during a video conference call on Tuesday. Among the priorities in determining sites were markets that offer large enough arenas to host games as well as dedicated training facilities for each team.
In that time, the new league has completed second interviews with a group of general manager finalists, who include former U.S. national women’s team captain Natalie Darwitz and former Swiss national team goalie Florence Schelling, one person said.
The new league will also announce it will be holding a player draft next month followed by a free agency signing period. Also discussed was the likelihood of each team having the opportunity before the draft to sign at least one — and perhaps more — exclusive rights’ player, two of the people said.
Two of the people told The AP the league’s schedule is expected to go as late as June, with the season overlapping the women’s world championships in April.
There is still much work to be done before training camps are scheduled to open by December, with coaching staffs needing to be hired and the league identifying broadcast partners.
In another development, a fourth person confirmed to the AP that former NHL executive Brian Burke has been hired to become the PWHL Players Association’s first executive director. Burke, who last served as the Pittsburgh Penguins president through April, has a lengthy track record of involvement with women’s hockey dating to 2013 when he was a board member of the now-defunct Canadian Women’s Hockey League. The Hockey News first reported Burke’s hiring.
Burke has a law degree from Harvard, and takes over for Jayna Hefford, who previously served as the union’s chief consultant. Hefford had to step aside from her union duties because she is now part of the new league’s executive team.
The PWHL has been four years in the making, and launched by the formation of the PWHPA in the aftermath of the CWHL folding in 2019. The PWHPA, made up of a majority of U.S. and Canadian national team members, balked at joining the rival PHF, which at that time was known as the National Women’s Hockey League.
The NWHL began as a four-team league and launched in 2015 as North America’s first women’s hockey league to pay players a salary. The PHF grew to seven franchise with each team preparing to open next season with a $1.5 million salary cap.
PHF teams were based in Boston, Toronto and Montreal, along with East Rutherford, New Jersey; Hartford, Connecticut; Buffalo, New York; and Richfield, Minnesota.
The PWHPA instead chose to pursue its vision of having a controlling interest in a league with what it viewed as a more sustainable economic model and fair wages for players. The framework of that vision came together in May 2022 when the PWHPA formed a partnership with Walter and King.