Frances Reimers, personal brand expert and principal at Firestarter Communications, discusses why summer is the perfect time to re-tune your brand to improve perception.
Tripp Donnelly, CEO and founder of REQ, discusses how businesses need to have a real grasp on how they’re seen on the internet. If you’re not actively working on your digital brand, you’re letting everyone else do it for you.
Making sure the person you present matches up with the person you really are is pivotal for success.
“I like to say a brand is what people say about you when you’re not in the room,” said Elizabeth Shea, founder of SpeakerBox Communications. “If you don’t think about your own brand, or your company’s brand, somebody else will do it for you.”
The greater Washington region must better brand itself as a great place to be an entrepreneur, said Imani Greene, CEO of branding firm GreeneGroup.