branding

  • How branding is pivotal to success

    Sarah Woods, marketing director at rapidly-growing D.C.-based technology business Bridges, discusses how one of the biggest keys to success in the commercial sector is correct branding and PR.

  • Digital transformation & the ‘7i’s’

    Tech marketing expert John Kostak joins host Mark Amtower on this week’s Amtower Off Center to discuss branding, identity management, and the findings in Kostak’s study: “Digital Transformation and the “7i’s”. June 4, 2018

  • LinkedIn Tips and Tactics

    How do you build your LinkedIn profile? Find out when leadership coach Maria Fafard joins fellow LinkedIn expert Mark Amtower on this week’s Amtower Off Center. April 2, 2018

  • 5 musts to having a kick-ass personal brand

    First things first. Update your profile on professional social media sites, says Frances Reimers, a personal brand consultant and founder of brand consulting business Firestarter LLC.

  • Regional group working on solution to DC’s image problem

    Communications expert Cary Hatch describes how Washington, D.C. has a reputation for being stiff and bureaucratic, even though data show that the region is innovative and has a unique, creative form of entrepreneurship.

  • The concept of content

    Lee Frederiksen, managing partner of Hinge will discuss how content marketing works. October 28, 2013

  • The concept of content

    Lee Frederiksen, managing partner of Hinge will discuss how content marketing works. September 9, 2013