content marketing

  • The 2019 Content Marketing Review

    Market Connections President Aaron Heffron joins host Mark Amtower on this week’s Amtower Off Center to discuss the findings in his company’s recently released 2019 Content Marketing Review.

  • What to do in Q1 FY19

    Government Marketing University’s Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018

  • “The more things change…”

    Lou Anne Brossman and Anne Marie Clark, members of the faculty at Government Marketing University, discuss content marketing, media and public relations, and the role of subject matter experts, when they join host Mark Amtower on this week’s Amtower Off Center. March 5, 2018

  • A peek inside the 2017 Federal Media & Marketing Study

    Lisa Dezzutti, president and CEO of Market Connections, joins host Mark Amtower on this week’s Amtower Off Center to discuss her company’s recently released ninth Annual Federal Media and Marketing Study.

  • Hot topics in government marketing

    What is the state of government marketing? Find out when Lou Anne Brossman of Government Marketing University joins host Mark Amtower on this week’s Amtower Off Center. September 18, 2017

  • All things content: Tales from two Lisa’s

    Lisa Deluca, senior manager of Public Sector Marketing at Veritas Technologies, and Market Connections founder and President Lisa Dezzutti join host Mark Amtower on this week’s Amtower Off Center, for a wide ranging discussion of content marketing. June 12, 2017

  • All things marketing

    This week on “Amtower Off Center”, host Mark Amtower is joined by Christina Morrison, (director Public Sector Marketing, VMware) and ┬áPeter Jacobs (VP, Marketing, Alion Science and Technology) for a lively discussion on marketing to…

  • Small business contracting

    What are the issues facing small contractors when it comes to marketing and business development? Find out this week when BD professionals Kevin Young and Jim Carroll join host Mark Amtower on Amtower Off Center. November 28, 2016

  • Bidding to win

    What is the state of the government contracting market? Find out this week when Lohfeld Consulting Group CEO Bob Lohfeld joins host Mark Amtower on Amtower Off Center. July 25, 2016

  • Business development, capture & more

    Carl Dickson, founder of CapturePlanning.com and PropLIBRARY, joins host Mark Amtower to discuss the state of business development, capture and bidding/proposals in the federal government. July 11, 2016