Mark Amtower

  • The benefits of strategic sourcing

    Bob Gemmill, vice president of Strategic Sourcing at Leidos, joins host Mark Amtower on this week’s Amtower Off Center to discuss how subcontractors can build a more strategic relationship with his company, and how Leidos selects and works with VARs.

  • The 2019 Content Marketing Review

    Market Connections President Aaron Heffron joins host Mark Amtower on this week’s Amtower Off Center to discuss the findings in his company’s recently released 2019 Content Marketing Review.

  • The power of content in GovCon

    Patricia Davis-Muffett, director of Public Sector marketing for Amazon Web Services joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of GovCon marketing. She also gives a preview of the upcoming AWS Public Sector Summit that begins on June 10th.

  • Small contractors: Under siege

    Are some GSA and OMB initiatives making it difficult for small contractors to succeed in the federal market? Find out when Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower on this week’s Amtower Off Center.

  • Big picture impacts on the GovCon market

    Stan Soloway, president and CEO of Celero Strategies, joins host Mark Amtower on this week’s Amtower Off Center to discuss the market conditions impacting government contracting, and how to develop and agile mindset when working with your agency client.

  • Big issues facing small contractors: Wrap up episode

    Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower on this week’s Amtower Off Center to discuss some of the big issues facing small contractors, including the impact of “best in class” contracts and the Section 809 Panel recommendation on set-asides.

  • The evolution of GovCon marketing

    Marketing industry executive Aileen Black joins host Mark Amtower on this week’s Amtower Off Center to discuss how innovative new marketing tools are helping companies get their message out to new and existing customers.

  • Amplifying your brand in the GovCon market

    How are communications and public relations evolving in the GovCon market? Host Mark Amtower discusses the evolving nature the two concepts in the government contracting market with Evan Weisel Tony Welz and Stephen Mackey of W2 Communications.

  • The 2019 High Growth Study

    Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark Amtower on this week’s Amtower Off Center, to talk about his company’s recently released 2019 High Growth Study which examines why some federal contractors are doing better than their slower-growing peers.

  • Inside the buyer’s brain

    What are the challenges facing subject matter experts in the government market? Find out when Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark Amtower on this week’s Amtower Off Center.