Mark Amtower

  • What to do in Q1 FY19

    Government Marketing University’s Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018

  • All things PSC

    David Berteau, president and CEO of the Professional Services Council,¬†joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging interview on a variety of topics, including who the PSC serves and what it does for its members. October 1, 2018

  • KPIs for what it takes to win business

    This week on Amtower Off Center, host Mark Amtower discuses the 2018 Government Contractor Study with Market Connections president Aaron Heffron and Merritt Group Senior Vice President Matt Donovan. September 17, 2018

  • Marketing is everything

    IT marketing legend Regis McKenna joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of his marketing philosophy and his experiences in working with clients Apple, Intel, 3Com and other companies in Silicon Valley in the 1970s and 80s. September 10, 2018

  • Smooth transition? Flush end of FY 18 morphs to another probable CR

    The 2018 fiscal year for the federal government comes to an end in a few weeks. What does that mean for contractors and what can they expect in FY 2019? Find out on this week’s Amtower Off Center. August 27, 2018

  • An analysis of the 2018 GovCon market

    Mike Smoyer, president of the Digital Government Institute, and William Sanders, director of Technology Strategy and Business Development for Oracle, join host Mark Amtower on this week’s Amtower Off Center to discuss 930Gov and the recent Market Connections Government Contractor study. August 6, 2018

  • Powerful writing: It changes lives!

    Writing expert and trainer Carla Bass joins host Mark Amtower on this week’s Amtower Off Center to discuss her book: Write to Influence!, and what you can do to improve your writing skills. July 30, 2018

  • An update on the SmartPay program

    David Shea, director of GSA’s Center for Charge Card Management, joined host Mark Amtower for a lively discussion of the federal SmartPay program. June 25, 2018

  • The power of social media

    Danielle Brigida, national social media manager for the US Fish and Wildlife Service, joins host Mark Amtower on this week’s Amtower Off Center to discuss how federal agencies use Facebook, LinkedIn and other social media programs. June 18, 2018

  • Digital transformation & the ‘7i’s’

    Tech marketing expert John Kostak joins host Mark Amtower on this week’s Amtower Off Center to discuss branding, identity management, and the findings in Kostak’s study: “Digital Transformation and the “7i’s”. June 4, 2018