New rules of marketing & PR

Head shot of David Meerman Scott
David Meerman Scott

This week on “Amtower Off Center”, host Mark Amtower interviews best-selling business author and speaker David Meerman Scott.  Scott’s The New Rules of Marketing and PR just went into its 6th edition.

Topics include:

  • the power and reach of web 2.0 tools and tactics
  • the long tail of the web
  • how good content can drive traffic for large and small companies
  • how to leverage newsjacking
  • sonic branding

Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.