What’s Working in Washington – Ep 141 Strengthening your personal brand – Elizabeth Shea

Making sure the person you present matches up with the person you really are is pivotal for success. “I like to say a brand is what people say about you when you’re not in the room,” said Elizabeth Shea, founder of SpeakerBox Communications. “If you dont think about your own brand, or your companys brand, somebody else will do it for you.”