Impact of LIV Golf and PGA Tour Merger
How will the planned merger of Saudi-Backed LIV Golf with the PGA Tour help or hurt their image and reputation? In this episode, crisis communication expert Andy Barr discusses how the deal could impact the two organizations, and what government executives and business leaders can learn from the pending merger.
Quotes
“Effective resolution requires constant communication, transparency, and unwavering dedication.”-Andy Barr
“My advice to people is to go out and meet the ones who caused the biggest headaches during the crisis.”-Andy Barr
Featured Guest
Andy Barr
Crisis Management and Leadership Expert
Linkedln: https://www.linkedin.com/in/andy-barr-ab77291/
Chapters
00:25 – Introduction
01:03 – Insights with Andy Barr: A Career in Crisis Communication
05:16 – The Power of Preparedness: Briefing Key Personnel
09:33 – Sport Washing: The Saudi Government’s Strategy
11:11 – Brands in the Golf Sector: New Opportunities
13:11 – The Challenge of Investigative Articles and Media Scrutiny
14:41 – Navigating Brand Risks in the Merged Golf Industry
16:09 – PGA’s Crisis Mishap: The Merger Misstep
17:58 – Learning from Mistakes: The Impact of Internal Comms on Brand Reputation
20:06 – Dark and Concerning: High-Impact Crisis Examples
22:21 – Conclusion
Produced by HeartCast Media