What’s Working in Washington – Ep 479 – A Public Relations Perspective – Elizabeth Shea

Elizabeth Shea is the EVP of Public Relations at REQ, a leading digital marketing agency that acquired her firm, SpeakerBox, in 2019. Elizabeth is a seasoned PR and marketing professional in the DMV region with deep expertise in B2B and B2G communications. On this episode, Elizabeth explains the opportunities and challenges that accompany digital transformation, discusses strategies for government-related crisis communications, outlines the benefits of mindsharing, and reveals what ChatGPT and AI are doing to marketers.