Hard Talk: Confessions of an Accidental Marketing and Communications Professional

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.

Topics discussed include:

• Why did you write Hard Talk?
• Who is the audience
• Dealing with unexpected situations that can impact a company’s reputation
• Lessons learned from the front lines of MarCom in the government market
• Advice for would-be authors