This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:
- understanding and controlling how your company is perceived in the market
- using data to assess market demand for what you do
- differentiating and carving out a niche
- focusing your limited resources for the best ROI
- reevaluating annually to determine if you need to pivot to grow
