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Amtower Off Center

Hosted by nationally-known speaker and consultant Mark Amtower,  Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

     
  • A deep dive into the "whole of government" approach
    This week on Amtower Off Center, Brian Chidester, Global Public Sector marketing executive for OpenText, joins host Mark Amtower to discuss the benefits and challenges of using the “whole of government” approach to resolving issues…
    January 27, 2021
  • The benefits of being a "Visible Expert"
    Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week’s Amtower Off Center to discuss his company’s updated research on “The Visible Expert”.
    January 19, 2021
  • Looking at the transition from both sides
    This week on Amtower Off Center, Simon Szykman, chief technology officer at Attain, joins host Mark Amtower on Amtower Off Center to discuss the preparation and planning that federal agencies go through during presidential transitions.
    December 22, 2020
  • Customer experience: What is it and why is it needed?
    This week on Amtower Off Center, Martha Dorris, founder and CEO of Dorris Consulting joins host Mark Amtower to discuss customer experience and how it fits in the federal government.
    December 21, 2020
  • A strategic approach to marketing
    Adam Vasquez, CEO of Merit joins host Mark Amtower on this week’s Amtower Off Center, to talk about his book: Toothfish: The Origins of Markets, and the concept of market invention.
    December 7, 2020
  • Cybersecurity during the Covid-19 pandemic
    Eric Trexler, vice president of Global Governments and Critical Infrastructure at Forcepoint, joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of how the federal goverment’s cybersecurity efforts are…
    December 1, 2020
  • Tips to help small contractors grow their business
    Judy Bradt, CEO of Summit Insight, joins host Mark Amtower on this week’s Amtower Off Center, to discuss what small government contractors can do to grow their businesses.
    November 13, 2020
  • ATARC: Resolving GovCon's emerging technology challenges
    This week on Amtower Off Center, ATARC CEO Tom Suder joins host Mark Amtower to discuss how is company is his company is helping government agencies and contractors resolve their toughest technology challenges.
    October 16, 2020
  • A look ahead to fiscal year 2021
    Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower on this week’s Amtower Off Center to discuss a wide variety of contracting stories, including, the drama surrounding CMMC, the launch of Polaris,…
    October 9, 2020
  • Developing a business strategy for your company
    This week on Amtower Off Center, author Joan Magretta joins host Mark Amtower to discuss her new book, “What is Strategy? An Illustrated Guide to Michael Porter”, and provides tips on how to develop a…
    September 2, 2020
  • The new normal as we approach FY 2021
    This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss the “new normal” for federal workers and contractors during the Covid-19 pandemic, and whether fiscal…
    August 26, 2020
  • Content ROI
    Christopheer Parente, founder of StoryTech Consulting, joins host Mark Amtower on this week’s Amtower Off Center to discuss how contractors can develop and deploy their content to grow their businesses.
    August 14, 2020
  • Getting action from data
    This week on Amtower Off Center, Ray Bjorklund of Birchgrove Consulting joins host Mark Amtower to discuss the steps contractors can take to make sure they are targeting the right federal agencies for their products…
    August 4, 2020
  • Marketing tips to help grow your business
    Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion on brand differentiation, content creation, social selling, and how to leverage visible experts to help…
    July 29, 2020