An expert’s take on B2G content

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion on B2G content.

Topics discussed include:

• The value of a content calendar
• Developing your own/your company POV
• Listening when customers and prospects talk as they are often telling you what they want to hear back from you
• Where to share your content
• Some caveats about using AI to generate content

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