More Sales From Less Leads: The Art of Lead Capture in 4 Steps

It seems inevitable that marketing managers get hooked on trends and try to implement the latest buzzworthy tactics into their own jobs. It should not come as a surprise that those who are trying to promote and persuade have been persuaded themselves to be part of the bandwagon to demand lead generation from marketing vendors.

Lead generation is an amazing tool because it brings together sales and marketing like never before. Lead generation is a sales person’s best friend, turning the cold call into the warm lead and shielding sellers from potential rejection and negativity. 

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