Federal Whitepapers: “I Exist, Therefore You Will Read Me”
You’ve spent significant time and money creating a whitepaper. It is a well written piece of content that will help your customer base. So now what?
You have spent significant time and money on either commissioning a whitepaper or writing a whitepaper. It is well written, unique and a very valuable piece of content that you know will help your customer base. So now what? There is a misconception that people spend hours and hours each day devouring whitepapers. “Who needs TMZ, Forbes or Men’s Health when you can have a glass of chardonnay and a copy of ‘Enterprise Architecture in a Cloud Based Environment’?”
Whitepapers aren’t easy reads. They require a very serious commitment by the reader, and there are a lot of whitepapers out there. So when I see a banner on a website or a link in a newsletter that simply lists the long title of a whitepaper, I’m quite confident this whitepaper might go largely unread.
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