Learning to embrace technology

Joshua Baca, senior vice president at DDC Public Affairs, tells What's Working in Washington how businesses can connect with customers and communities so that t...

For many years, people involved in technology innovation believed that technological change was best for everyone. The 2016 election may have been a wake-up call for technology businesses. How can they adapt to this new reality and connect with customers and communities so that their work in creating new things is embraced? Joshua Baca, senior vice president at DDC Public Affairs, said this adaption has begun, and that there are lessons for any business.

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