Tom Pahl: FTC working to eliminate misleading marketing tactics
The FTC has made it a priority to ensure marketers aren't using deceptive marketing techniques to take in gullible consumers.
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From sly celebrity endorsements on social media to misleading “green” marketing gambits to phony third-party certifications — the Federal Trade Commission is looking forward to a busy year. FTC has made it a priority to ensure marketers aren’t using deception to take in gullible consumers. Tom Pahl, acting director of the FTC Bureau of Consumer Protection, joined Federal Drive with Tom Temin to provide more details on the agency’s goals.
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