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ASMC The Business of Defense
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Facebook is the most widely used social media platform around the globe but is excluded from many marketing plans. This is not without good reason, though. Facebook is a personal network and most people only use it for personal reasons, unlike LinkedIn and to some degree Twitter. Facebook may not be seen as a marketing tool because users may be reluctant to bring businesses into their personal lives. In addition, some agencies and business have even blocked Facebook to their employees. Federal workers can be limited in social media activities, such as expressing political views, and may avoid Facebook completely. However, Facebook usage by government employees continues to be on the rise so this may be a powerful untapped resource.
January 13, 2016 On this edition of “Disaster Relief for America”, hosts Tim Karney and Tom Moran interview Eric Epley, the Executive Director of the Southwest Texas Regional Advisory Council for Trauma.
January 12, 2016-
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The main population count not only takes place every 10 years, it also requires 10 years of planning. For 2020, that job falls to Lisa Blumerman, director of the 2020 count at the Census Bureau. As you might have guessed, the bureau is deep into preparing for 2020. Federal Drive with Tom Temin asked Blumerman on Agency of the Month for a status update and a sense of the scope of the mission for which she's responsible.
January 12, 2016 What is open innovation and how can government leaders use it to find new ways to improve services? What are the best ways to capitalize on open innovation? Join host Michael Keegan and he explores these questions and more with Donald Wynn and Renee Pratt, authors of Making Open Innovation Ecosystems Work: Case Studies in Healthcare.
January 11, 2016Host Jason Briefel will be joined by a panel of guests representing federal employee organizations, including National Active and Retired Federal Employees Association (NARFE) Legislative Director Jessica Klement and Deputy Legislative Director John Hatton, and Professional Managers Association (PMA) Washington Representative Nikki Cannon, who will join the program to discuss their predictions for 2016 and provide a look-back on 2015. January 8, 2016.
January 08, 2016The ViON Flash eBook offers three compelling reasons why you should consider making the switch now: ease of use, performance and affordability.
January 08, 2016-
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Thought leadership is a type of content marketing that uses the expertise of people in your organization to solve the biggest problems that face your target audience. When done correctly, thought leadership will position your organization as the leading expert in your business category. It will also create respect and recognition, improve relationships with clients and the community and ultimately improve marketing and revenue-related goals. In this way, thought leadership can be as important to the brand as the product or service that it sells. Follow these seven steps to assure that your thought leaders have the most impact on your audience.
January 07, 2016 -
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Pentagon Solutions online chat with Don Anderson Air Mobility Command’s assistant director of analysis.
January 07, 2016 On this edition of “Disaster Relief for America”, host Tim Karney interviews Bill Murtagh, Assistant Director, Space Weather, White House OSTP.
January 05, 2016What is federal acquisition? How are agencies enhancing their acquisition capabilities? Are there new ways to procure goods and services for federal agencies? What does the future hold for federal acquisition? Join host Michael Keegan as he explores these questions and more with key senior government executives and thought leaders.
January 04, 2016The federal government has invested billions of dollars in developing and maintaining information technology and Capgemini estimates 75 percent of this spend is on operations and maintenance – just keeping the engines running. The user population is becoming increasingly tech-savvy, budgets are remaining flat or decreasing, and mission needs expanding. How can agencies meet their current demands and take advantage of innovations in technology?
December 30, 2015-
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Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.
December 30, 2015 On this edition of “Disaster Relief for America”, hosts Tim Karney and Tom Moran interview Bo Mitchell, the president of 911 Consulting.
December 29, 2015What are the key strategic priorities for HUD? How is the HUD position itself as the Department of Opportunity? What is HUD doing to improve its operational performance? Join host Michael Keegan as he explores these questions and more with Nani Coloretti, Deputy Secretary, U.S. Department of Housing and Urban Development.
December 28, 2015
